The Alternatives Brain Institute

We are your Brain Gym. Alternatives offers individualized biofeedback and neurofeedback training in Los Angeles. Utilizing qEEG (brain scan) assessments and the coolest and most effective brain toys and biofeedback devices around, we make you better. A division of Alternatives Behavioral Health, LLC.,  and located near Beverly Hills, the Brain Institute provides neurofeedback training services that help clients who are struggling with anxietysleepstressdepression, attention, ADHD and obsessive thoughts improve their life without medications. 

We are a qEEG, evidence-based neurofeedback and biofeedback practice. This means we help you look at your brain function and work with you to build strengths and resources, flexibility, and create peak performance.

It's time we started treating the brain and mind like the muscles that we work out, flex, and tune. Just like we look to diet and exercise to improve our physical health, so can we improve our brain function to give us the life we want.

Optimal performance and biofeedback and/or neurofeedback training can benefit brains at any age, and be tailored to specific needs. Individualized neurofeedback programs at the Brain Institute combine cognitive fitness strategies and practices, as well as cutting edge technology.


Some worry that a mental health or substance abuse diagnosis will be used as a label. We don't believe in shame or labels. For us, understanding the underlying problem doesn’t mean you are getting a label. It only means you are getting a brain map, with pinpoints that direct the way to the solution.  Our clients are relieved when they finally know what’s wrong and how to fix it. For many of our clients, it allows them to accept the challenge and move ahead. To process, understand, and adjust. It can remove the confusion, and reduce the build up guilt or self-blame. But most importantly, it can increase your energy and motivation to put in work and get the change you want.

Imagine having a place that allows you to take care of your brain like you take care of your body!

Contact us with your goals for cognitive fitness!

Meet the Alternatives Brain Institute Directors

Adi Jaffe, PhD

Adi Jaffe, PhD


Dr. Adi Jaffe received his Ph.D. from the University of California, Los Angeles (UCLA) in 2010. Even before he graduated Dr. Jaffe’s name had become known through his online and academic writing. His views on addiction and his research on the topic have been published in dozens of journals and online publications and he has appeared on several television shows and documentaries discussing current topics in addiction and the problem of addiction as a whole. Dr. Jaffe also teaches courses at UCLA and the California State University in Long Beach that address addiction specifically or biological psychology and behavioral neuroscience more generally.

Dr. Jaffe’s view is a holistic one, drawing from the best and most recent research to bring as complete a solution to addiction clients. At Alternatives, Dr. Jaffe serves as the Director of Research, education, and innovation and is in charge of client monitoring, technology solutions, and data collections and outcomes research. His goal is to make Alternatives the best treatment program there is.

Marc Kern, PhD

Marc Kern, PhD


In 1982, Dr. Marc Kern received his Ph.D. in Clinical Psychology from the California School of Professional Psychology. In 1983 he founded Addiction Alternatives as a private practice in Los Angeles, California, to provide clients with non-12-step addiction treatment alternatives. Today, Dr. Kern serves as the Clinical Director of Alternatives Behavioral Health, LLC.

Dr. Kern regularly speaks at national and international professional conferences, conventions and workshops. He is on the Board of Directors for the self-help program, Moderation Management. Previously, he was on the Board of Directors of SMART Recovery and a member of the original board of Rational Recovery.

As a guest addiction expert, Dr. Kern has made over 100 media appearances, including syndicated and local radio and TV shows, including 20/20, ABC’s popular network newsmagazine show, and CNN’s renowned Larry King Live. He has also been featured in articles in dozens of daily newspapers and national magazines. His practical self-help book “Take Control, Now!” is a do-it-yourself blueprint for managing unwanted habits. His work has been published in professional publications, including the prestigious International Journal of the Addictions.

Meet the Alternatives Brain Institute Team